Seen:Blog

LOWNN SS21 - DUALITY OF A MINIMALIST UNIFORM

LOWNN SS21 - DUALITY OF A MINIMALIST UNIFORM

Uniforms in varying incarnations and their semiotics have always been at the core of menswear. The youthful formality of school uniforms, the tailored power suits of office workers and the practical utility of workwear and military uniforms, are key menswear tropes. All have become classic wardrobe staples, communicating certain messages about the wearer. We have all worn a form of uniform in our lifetimes, consciously or subconsciously, as they are interwoven into our everyday life. In an age where people are developing a more minimal capsule wardrobe, a personal uniform with key staples is both pragmatic, as most menswear is,...

Read more →