Seen:Blog

HELIOT EMIL: The future of smart-wear

HELIOT EMIL: The future of smart-wear

Created by Danish designers and entrepreneurs Julius and Victor Juul, HELIOT EMIL is the new rising star of the fashion scene. The forward thinking fashion label has taken the world by surprise with their first collection in 2017, presenting a never seen before utilitarian yet formal aesthetic. Inspired by brutalism architectures and  recognisable for their monochromatic colour palette, 

Read more →


Interview with Song for the Mute

Interview with Song for the Mute

We talk to Melvin Tanaya and Lyna Ty from song for the mute about their inception, collection and what’s next.   What was the biggest influence on you to become a designer? It simply started as a hobby, a side project that we could really call our own. SFTM can be considered to have quite a deep meaning to it, for you who are the mute and what is your song for them through your design? We see Song for the Mute as a communication channel of our inspiration and ideas. In life, we often face unfair expectations or do things...

Read more →


Ann Demeulemeester SS17

Ann Demeulemeester SS17

“As a young girl, I dreamed of having a voice in fashion…I worked hard to realise this dream and now I feel that I accomplished this mission. I always followed my own path.”     Excerpt from Ann Demeulemeester departure letter.  2013 Sébastien Meunier has not only honoured Ann Demeulemeester as the creator, but has also respected her instincts that has enabled Demeulemeester to entrust her label to be carried forward into the future.  Proving that Meunier has continued to expand Demeulemeester’s dark romanticism, infusing his own influences of early Regency fashion à la Lord Byron mystique, a dark, mysterious and...

Read more →


Song for the Mute Beau SS17

Song for the Mute Beau SS17

One of the premier artisan and avant-garde labels Song for the Mute designed in Sydney, Australia, created by lead designer Lyna Ty and Melvin Tanaya. Their passion and focus is to maintain a relevant and signature label, in which develops and promotes hand stitching while utilising rare and sourced fabrics from Japanese and Italian mills.  This also entails that Song for The Mute are able to oversee the creation of unique textiles and their structure. Their Spring Summer 2017 collection titled “Beau”, despite the intension of this collection being a homage to the Impressionists, more so Claude Monet, it also represents...

Read more →