Seen:Blog

Since its inception in 2012 Joe Chia has developed a body of work, which is available in over 20 countries and 50 stores globally. No mean feat for a small independent brand. From humble beginnings in Malaysia to showing in Milan and Paris. We shall delve into the past chapters of Joe Chia, and what to expect in the next chapter of the brand.     Amongst the humidity and hustle and bustle of KL (Kuala Lumpur, the Malaysian capital), overlooked by the steel and glass Petronas Twin Towers is where the first Joe Chia Studio and chapters began. It...

Scent, one of our most primal and important of the 5 senses, some may say they have more. It has the power to activate the olfactory memory, the part of the brain that remembers smells and associates them to memories. Thrusting you back to a place or time, reigniting the feeling and raw emotion of those moments. Scents, like memories are very personal, and different scents mean different things to different people. Taking all into account, we shall guide you to answering the question, "Which Mad Et Len scent is for me?" Birthed in 2007 from the minds and noses...

Technical footwear and tech wear have garnered a large cult following in the past few years. Climates and weather patterns changing and being faced with a global pandemic, the requirement for practical footwear and clothing was a logical choice, with pieces that can protect us from the elements without inhibiting our movements and day to day lifestyles. Materials and details such as Gore-Tex, thermo taping and sealed zippers, which are more commonly used in products for outdoor pursuits, have made their way into the everyday wardrobe. Normally coming in a monochromatic colour palette, the aesthetic is futuristic utilitarianism with militaristic...

Since launching his eponymous label in 2012, Shanghai based designer Ziggy Chen has been honing his craft, design language and aesthetic. Along with the growing new guard of Chinese designers such as Phaedo Studios, altering the perception and conversation around Chinese Fashion Designers. Taking inspiration from the deep history of his homeland and the city of which his atelier is based, a fusion of old world traditions and modern day processes. Developing a clear design language with his relaxed, textured and patch worked garments crafted from organic and natural materials in a muted neutral colour palette inspired by paintings from...