South Korean label Anderson Bell from creative director DoHun Kim, is one of the Asian brand to watch since its debut in 2018.
Inspired by the minimalistic foundations of Scandinavian fashion Andersson Bell creates story-telling looks that make Korean street-wear embrace Nordic aesthetics. The brand approaches opposites to integrate them both into the pieces, past and present, traditional and modern and the mix results in timeless casual silhouettes with an avant-garde spin.
The Seoul based ready-to-wear label construct their garments with top-tier materials in order for them to have a full life-span and become one day vintage pieces themselves passed through generations.
For their SS21 Andersson Bell explores new horizons with a modern city-cowboy inspiration. It shows beautiful patchwork, where hoodies and knitted sweatshirts are the star of this season. Layered with loose shirts and short sleeve knitwear in earthy tones the collection is humble and explores a very soft side of streetwear. Looks are built out of mix fabrics patches sawn together or with some custom made overlaying knitwear, accessorised with belt-sling bags. Crafty and well finished it together create a clean grunge-like aesthetics.
Anchored deep into street-wear roots, the hoodie is a must have piece in every wardrobe. Andersson Bell hoodies are on offer every season to elevate our casual wardrobe. The Korean label thrive to explore new techniques, they experiment on knitwear overlays, patchwork, mixed fabric blends, asymmetric garments construction and many more. Premium fabrics are used on all Andersson Bell hoodies, heavy cottons are cleverly patterned to create structured yet comfortable pieces. The result is a very luxurious and well finished items that takes your casual to new heights, your ‘chill’ looks have never been so effortlessly elegant than with a hoodie from Andersson Bell.
Andersson Bell knitted vests, cardigans and sweatshirts have recently become sought after pieces. Andersson Bell sweatshirts showcase beautiful work on jacquard and embroidery as well as well blended fabrics that hold their shape and softness over time. It gives them a very avant-garde, crafted attitude, where each piece has its poetic story to tell. These knitwear are as refined with smart wear as they are with a more spontaneous look. Delicate yet thick and warm, Andersson Bell sweatshirts bring a new meaning to cosy-chic.
Discover Andersson Bell SS21, now online at UJNG.