Seoul-based brand We11done, pronounced “well done” is the new Korean hype, redefining contemporary notions of luxury. Founders Dami Kwon (G-Dragon’s sister) and Jessica Jung originally enchanted Korea’s fashion scene upon opening their concept boutique Rare Market in 2014 with a curated selection of international cult designers. Debuting We11done a year later with a collection of athleisure and streetwear-inspired silhouettes, merging loose-fitting styles with understated sophistication. Classic tailored pieces, faux leather and glossy python patterned skirts, satin shirts and ‘90s-inspired tailoring alongside oversized hoodies and plaid overshirts show how We11done reinvents and elevates timeless garments with a twist.
