Born in Korea, Andersson Bell reinvent the principles of Scandinavian design through a uniquely Korean perspective. Timeless silhouettes and clean lines contrasting with cultural traits to create classic and casual staples with an utilitarian and avant-garde spin. Conceived as a collective of like-minded individuals in 2018, the Seoul-based ready-to-wear label, Andersson Bell integrates past and present, traditional and modern, simple and trendy essences and elegantly and flexibly maintains a perfect balance. Constructed from top-tier materials, Andersson Bell’s timeless designs are intended to last a lifetime to become one day vintage pieces passed down through generations.
