Promising Danish designers Julius and Victor Juul took their label’s name from their great-grandfather. Despite this reference to its heritage, the brand’s designs are definitely forward-thinking. Juxtaposing contemporary trends with thematic inspiration, HELIOT EMIL is anything but Scandinavian minimalism. Still, the brand’s neutral colour palette and ethical, Copenhagen manufacturing underline the brand’s blending of tradition and progression. Exploring the lines between form and function driven by experimental approaches, HELIOT EMIL pushes the semantic dialogue within the creative industry. Since the first collection was showcased in Milan during Spring / Summer 17 season, HELIOT EMIL has continually expropriated its exploration of the creative milieu.
