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Launched in 2015 and presented by Kanye West, YEEZY unites the worlds of fashion and sportswear. Since launching it has become synonymous with the edgy streetwear style that has now become one of the most sought after brand. Yeezy’s innovative ready-to-wear and collector footwear sees utilitarian staples elevated with cutting-edge fabrics and boundary-pushing silhouettes. Cult oversized garment-dyed hoodies, sweatshirts, and t-shirts, along with shredded rib knit sweaters, textural slub jersey t-shirts, emphasise a lived-in ease minimalism.