New Balance

The New Balance story began in 1906 when Mr William Riley, a waiter in Boston, developed arch support for people who worked on their feet all day. By 1928, Mr Riley had developed his first running shoe which turned New Balance into a global footwear phenomenon. The American brand is the perfect combination between comfort, performance and style like the original 990 dad shoe. New Balance continues its legacy by balancing DNA and archival-infused contemporary styles like the New Balance 550. In recent years “Made in the USA” and “Made in the UK” became a testament to premium-produced sneakers with some of their most iconic trainers from the late '80s and early 90's made by hand. Discover the latest New Balance trainers at UJNG.