JiyongKim

Central Saint Martins graduate JiyongKim launched his eponymous label as a response to the fashion industry’s wasteful practices, using clothing to address environmental issues. The brand’s signature sun-faded effect is achieved through months-long exposure to sunlight, rain, and wind, creating unique patterns without chemical dyes or water waste. Vintage textiles and hardware are transformed into drapey, relaxed silhouettes in earthy tones, showcasing a commitment to sustainability and innovation. JiyongKim celebrates nature through slow, sustainable fashion, offering dynamic, eco-conscious designs that highlight the beauty of mindful craftsmanship.